At Miniso we believe that "a better life has nothing to do with price" and that is the mission that inspires us to develop well-made and carefully designed products that create value for consumers seeking quality. The principles that guide the creation of our products are on the one hand to offer quality at a good price and on the other to convey a feeling of happiness and a feeling of joy.

Miniso collaborates with some of the world's biggest brands including Coca-Cola, Marvel, Hello Kitty, Sesame Street, Mickey and Minnie, Pink Panther, We Bare Bears, and Beijing's Palace Museum creating cross-cutting products that are hugely popular around the world. 

636 599 899